DTC × Pilot House – Scale School – Facebook and Instagram ADS

Table of Contents

WORRIED ABOUT SCALING AFTER iOS14.5 ?

There’s no doubt that the data loss caused by Apple’s recent iOS14.5 update has been felt by every marketer in some way or another.
At Pilothouse and DTC we’ve been marketing long before there even was a Pixel. We’ve built our systems to be essentially “algorithm agnostic.”
Scale School works because it’s based on timeless marketing principles and supercharged with the up to the minute platform tactics you need to scale with confidence.

Fastest Growing DTC Agency Spills the Facebook Tea

Now, for the first time ever, you can access the entire Scale School System, pioneered by the performance marketing veterans at Pilothouse,

To generate millions in profitable ad revenue for our clients, all distilled into one course.

If the thought of that makes you salivate even just a little, keep reading…

Scale School

We didn’t follow the playbook of a guru – we wrote our own.

Scale School is the distilled knowledge and wisdom of over 120 Facebook and Instagram advertising experts – not one guru who makes their money selling courses…
Our own posse of badass marketers spend their days slugging it out in the trenches… tirelessly testing, iterating, scaling and learning from each win or loss.

A dedicated team with the insider knowledge, drive, and passion it takes to generate record-breaking profits…

THIS IS NOT YOUR USUAL, RUN-OF-THE-MILL MARKETING COURSE

We’re going to rip the doors off what you thought you knew about Facebook and Instagram advertising…
And walk you step by step through the exact performance marketing system we use at Pilothouse Digital to make our clients insanely profitable.

HERE’S WHAT’S WAITING FOR YOU…

You get exclusive access to all content delivered in a series of short, easy-to-understand videos:

Module 1 – Foundations For Scale

✔︎ Brand & Competitor Analysis
✔︎ Knowing Your Customer & Your Market
✔︎ Metrics That Matter & Why
✔︎ Customer Journey & Messaging
✔︎ Facebook Pixel Strategy

Module 2 – Creatives That Convert

✔︎ Insights Into Creatives That Convert
✔︎ Fast & Furious Creatives
✔︎ Polished Creatives

Module 3 – The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns

Step 1 – Find Your Top 5 Angles
Step 2 – Copy + Angle Testing
Step 3 – Analyze Data and Uncover Your Winners
Step 4 – Identifying Creatives Needed
Step 5 – Audience Testing
Step 6 – Consolidate Winners Into Scale Campaigns

Module 4 – Strategies For Scale

✔︎ Attribution & The Eco ROAS
✔︎ Bidding Types & When to Use Them
✔︎ Horizontal Scale Strategies
✔︎ Split Testing Pages & Funnels
✔︎ Split Testing Creatives & Copy
✔︎ Influencer & Whitelisting
✔︎ Budget Management & The Scaling Mindset

Module 5 – How to Build a Powerhouse Marketing Team

✔︎ When Should You Hire an Agency & What Should You Look For
✔︎ How to Hire Good Marketers
✔︎ How to Align Your Internal & External Marketing Teams
✔︎ Company Culture

Bonus Video – Navigating The Digital Landscape Post iOS15.

✔︎ What we are doing to mitigate iOS
✔︎ Ecosystem ROAS across all platforms
✔︎ Attribution

Who will benefit from Scale School?

✔︎ Independent small agency owners.
✔︎ Brand owners who want to do FB ads themselves.
✔︎ Brand owners who want to educate their internal marketing team.
✔︎ Agency owners who want to train their staff.
✔︎ Small / mid level media buyers looking to sharpen their skills + learn new strategies…

Now, if you’re wondering about the price, relax…

We could have easily charged $10,000 or more for this value-packed course and it would still be a huge bargain…

If you’re spending any money on Facebook and Instagram Ads, this course will teach you simple, easy to do things in your first viewing that you can apply right away to increase your conversions, and skyrocket your profit.
Think of the cost of this course, and think how any of the following (you’ll learn them all and more) could pay back the cost of this course tenfold.

✔︎ Multiple Creatives Strategies & Winning Creative Ideas
✔︎ How To Structure Your Testing Campaigns
✔︎ New Scaling Methods To Unlock Hidden Revenue
✔︎ How To Find New Angles & Customers
✔︎ How To Build A Powerhouse Marketing Team
✔︎ How To Win With Influencers
✔︎ And So Much More!

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